Dodge has experienced a dramatic drop in U.S. sales, with deliveries falling nearly 50% in the first half of 2025 compared to the same period last yea
Dodge has experienced a dramatic drop in U.S. sales, with deliveries falling nearly 50% in the first half of 2025 compared to the same period last year. The automaker sold just over 47,000 vehicles in six months, down from more than 92,000 the previous year.
Charger and Challenger Phase-Out Hits Hard
Much of this decline stems from the discontinuation of Dodge’s iconic muscle cars—the Charger and Challenger. With production of their V8-powered variants ending, dealership inventory has dried up. While both models still saw a trickle of remaining sales, the volume was a fraction of what it once was.
EV Charger Daytona Struggles to Impress
Replacing the gas-powered Charger is the new all-electric Charger Daytona. However, the market response has been underwhelming. Early sales figures show that the new EV is far from matching the volume or enthusiasm once generated by its V8 predecessors.
Hornet Crossover Fails to Gain Traction
The compact Dodge Hornet, which was expected to become a key player in the lineup, has also underperformed. Sales have dropped significantly year-over-year, indicating a lack of market traction despite its competitive segment.
Durango SUV Remains a Bright Spot
One model that continues to perform well is the Dodge Durango. Despite its age, the SUV has seen a modest sales increase, buoyed by consistent demand and a loyal customer base.
Broader Implications
Dodge’s nearly 50% decline in sales stands out sharply, even as other brands within its parent company have seen more moderate downturns. The automaker is now facing questions about its strategic direction—especially whether its transition away from traditional muscle cars was premature or misaligned with customer expectations.
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